Our Team are here to support you
As Australia’s leading automotive website provider, the main driver behind i-Motor's success and continued growth is our team of employees.
We are committed to providing training and career development opportunities, programs, and online learning to help our staff excel in all areas of our business. Passion, innovation, creativity, and collaboration are just some of the words that best describe the i-Motor culture.
Tony Malby-Luke
Executive Chairman
What makes you a special team member at i-Motor?
Tony, the co-founder of i-Motor Pty Ltd since 2008, now dons the hat of Executive Chairman since November 2022. With a career spanning three decades in the automotive wonderland, he likes guiding businesses and individuals through their careers with wisdom and enthusiasum.
What does life outside i-Motor look like?
When he's not working Tony joins forces with friends for epic rides, capturing the essence of life through his camera lens. His love for adventure doesn't stop there; he's got a passport full of stamps and travel tales.
Nowadays, you'll find him in boardrooms and dealer meetings, discussing the evolving auto landscape, including the buzz around EVs. Armed with a Postgraduate degree in business marketing from Monash University and a knack for keeping the wheels turning – both figuratively and literally – Tony loves all things automotive and career-related.
James Jovanovic
General Manager
What unique skills do you bring to the i-Motor team?
James joined i-Motor in 2024 as General Manager, bringing with him over 15 years experience within the Automotive industry.
James has worked extensively within automotive dealerships, partnered with OEMs and Dealers across a range of commercial disciplines, including customer experience, digital performance, marketing, sales and team performance.
What are your interests outside of work life?
James loves spending time with his wife and 2 young children along with a very loved groodle, catching up with friends, travel, food & wine and every now and then chasing a golf ball
Narelle Mulcahy
Director, Operations & Projects
How long have you been part of the i-Motor team?
I have worked as part of the team since 2010 and during this time, I have seen i-Motor continue to grow as a leader in the Automotive industry, while also becoming much more than just a website provider.
Why do you love working for i-Motor?
Because working with such a diverse, creative and customer focused team is very rewarding and I enjoy being part of an environment that is always changing, innovating and improving.
Justin Orr
Director, Sales & Marketing
What unique skills do you bring to the i-Motor team?
Justin has worked for leading OEMs in Australia and the UK in areas such as product management, sales planning, ordering, supply chain management, pre-owned vehicles, corporate and fleet sales, customer experience, project management and regional operations. In addition, Justin has marketing experience at two of Australia’s largest Universities. He has worked closely with dealers and has a good understanding of the issues facing the automotive industry.
What are your interests outside of work?
Spending time with friends and family, traveling (especially throughout Europe) and getting out for a ride on my Harley Davidson.
What are some interesting facts about Justin?
He has been to Japan more than 25 times and one of his ancestors was chief winemaker to the King of Portugal in the early 17th century.
Mark Hewitt-Park
Digital Director
How long have you been part of the i-Motor team?
I have over 20 years of experience developing web applications, including more than half that time working with i-Motor. I’m very proud of the team we have assembled and the great work they do every day.
What are your interests outside of work life?
Away from the office I enjoy offshore sailing and hockey.
Geoff Schwartz
Senior UX / Front Design Lead
What does excellent customer service mean to you?
My definition of excellent customer service is to help users find what they want fast. Much of my 7+ years at i-Motor has been spent making complex internet things simple and easy to use, for our team, our dealers and their customers.
What is your favourite car and why?
My fondest memory of a car was the VW Kombi that drove me and two friends around Mexico one summer. It was neither safe or reliable, but we had no problems finding parts.