Your direct way to source cars for your dealership, and provide an estimated trade-in value for customers
Need to increase inventory leads, secure quality used car stock and reduce customer friction when it comes to trade-in valuations?
Good news!
Using our innovative Trade-in Valuation Product, dealers can take control of the process, generate higher qualified, converting leads, deliver realistic expectations to customers and help drive success during the negotiation process.
Enhance customer satisfaction & provide realistic trade-in value expectations
Our Trade-in Valuation Product doesn’t just benefit dealerships —it’s a game-changer for customers too.
With transparent valuations and clear expectations, customers can trust they’re getting a fair market deal, enhancing satisfaction, and fostering long-term relationships.
Contact us to learn more about how our configurable Trade-In Valuation Product can elevate your experience with online valuations that turn into profitable transactions on the showroom floor.
For customers, it's a Simple 4 step process
Simple REGO Lookup to find their vehicle
Answer basic qualifying questions
Enter Contact details
Customer recieves their market valuation Dealership receives the lead
For Dealers it’s a seamless, configurable system
Our highly configurable platform empowers dealers to customise questions and pricing parameters tailored to their specific needs, ensuring accurate assessments and minimising confiict throughout the process.
By putting the power in your hands, you can streamline operations, increase eficiency, and ultimately boost profitability.
Set your Trade-in Valuations up for success
Our team set up the Trade-in Product within your CMS so you can take control and activate a set of questions and price parameters that suit your unique buying profile. These can also be changed in rapid response to market conditions and competitor analysis.
Choose to have us do it all for you – or you can take the reigns yourself (with a little training) so you can rapidly pivot if and when required.
Place it for maximum engagement
Once it’s configured just the way you like it, we’ll hit the right buttons and make it live.
You can choose where you'd like it to appear throughout your website too.
- Create a dedicated Trade-in Valuation / Sell Your Car Landing Page
- Add a Homepage Banner with a link to that Landing Page
- Add Trade-in Valuation / Sell your Car to the main site navigation for increased awareness
- Add a Trade-in Valuation / Sell your Car button within your stock listings for lead generation
- Add a a mobile CTA on your Floating Toolbox
- Ask us what other options might be available
It's easy for customers to use and to rely on
Once it’s on your website, it’s simple and seamless for the customer to use.
All they need to do is enter their registration number, and contact details, answer your specific questions to see your estimated trade-in value for their vehicle.
The trade-in value is provided by Australia’s leader in used car pricing and valuations, RedBook and values can be adjusted to suit your vehicle sourcing strategy.
Get the word out and start getting leads
Once the Trade-in Valuation Product is on your website – get ready to let everyone know about it.
Drive trade-in traffic to your website with targeted digital campaigns, eDM’s or you can add a Homepage Banner to increase awareness and add it to your socials.
The choice is yours.
We’re here to help with ideas as well. Just ask!
FAQ's
- Q. Why do I need a Trade-in Valuation Product on my website?
A. Customer Engagement and Convenience
Offering an online 24/7 trade-in valuations helps you engage with potential customers and provide them with a convenient way to estimate the value of their current vehicle before they visit your dealership. This service aids in managing expectations on the showroom floor and streamlines negotiations during the car-buying process.
Increase Your Lead Generation
Get more leads from people wanting to sell their vehicle now! I-Motor’s Trade-in Valuation Product gathers potential customer leads by collecting the contact information your sales team need – helping them to target those actively considering a new or used vehicle purchase
Increase Your Inventory
Online trade-in valuations enable dealerships to expand their used vehicle inventory. You can set specific questions to ensure greater control over the quality of inventory you're looking to acquire.
- Q. Can I add pre-qualifying questions unique to my dealership?
A. Yes,the Trade-in Valuation Product comes with a pre-determined set of questions based on industry best practice – however, as your buying profile is unique to you, your questions should be too. You can keep, remove, add, adjust and re-order the way questions appear to the customer. This unique feature allows you to have the best chance at success when it comes to the type of lead generation you’re after and ultimately, conversion on the showroom floor.
- Q. Where does the valuation data come from? Am I able to customise valuation pricing?
A. Powered by RedBook - the most respected and comprehensive data set in market – the initial valuation of vehicles originates here. However, the power of this tool is in your hands. It is easily configurable to provide price ranges or a single price based on your needs. It’s also possible to configure the pricing by percentages or values depending on market conditions.
- Q. Can I configure the disclaimers to suit my business?
A. Yes. As you can adjust the qualifying questions to suit – you can also include unique disclaimers that follow your business practices. This allows customers to understand what their valuation is based on, manage expectations and what to expect when it comes to final appraisal and negotiation.